Less than 24 hours after Woods announced he was skipping the Masters tickets for this year’s tournament are down significantly on the online secondary market.
Some prices for one-day badges on StubHub.com dropped 10 percent within the first hour of Tiger’s announcement and overnight were off by nearly 20 percent, and trending further downward.
As of Woods’ midday withdrawal announcement on Tuesday, badges for this Thursday’s opening round were going for $1,165 on StubHub.com. A day later they were down to $940, a 19.3 percent drop and will likely continue to drop.
“No single athlete has a greater impact on our ticket prices,” said Glenn Lehrman, a spokesman for StubHub who travels to Augusta each April to oversee the operation from the company’s badge pick-up/hospitality house across from the Augusta National.
There were similar drops across all four days of competition, with prices going from the $1,200-per-round range to the mid-$900s, between a 16 percent to 20 percent drop in less than a day.
This is the golf’s most prestigious event with the greatest field that can be assembled and yet one man can dominate the business side of the sport to this incredible degree.