The key steps we take with each and every client that leads to more effective sponsorship sales and profitability are:

  • We listen.
  • We immerse ourselves deeply into your organization to learn as much as we can about how your company currently operates.
  • We research your organization, your customers and corporate sponsors to identify potential improvements and new sponsors.
  • We conduct an audit of existing sponsorships.
  • We define potential sponsorship categories and corporate sponsors “hot buttons” and we show our clients how to create, sell and provide real value and results for their corporate sponsors.
  • We teach our clients how to “coach” their corporate sponsors to maximize the sponsorship they purchased.