FOX coverage of US Open could use a “Mulligan”

Fox bought the rights to the U.S. Open for the next 12 years. So there is at least one bright spot here: they have to get better at broadcasting golf, because they paid a large amount of money for it, between this and several other PGA events. When it comes to sports, Fox buys things, […]

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Tailoring sales packages leads to business success

  Since there is a natural tendency to move toward “action”-oriented events, sports events have become major players in the fundraising trend — a charity tennis or golf tournament for example. Seeing and using this interaction or melding of sports marketing and event marketing can help make your event more successful. In today’s world and […]

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Under Armour scores big with Jordan Spieth

Jordan Spieth, who finished second to Bubba Watson in The Masters, was literally covered from head to toe with Under Armour logo’s.  Shirt, Hat, Pants, Belt, Shoes, Golf Bag, etc.  Spieth and Watson were shown for virtually the last 4 hours of the tournament inasmuch as the event was basically a two-man competition, thereby giving […]

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Masters TV Ratings down 24% for Sunday

CBS earned a 7.8 overnight for the final round of The Masters yesterday, which saw Bubba Watson take home his second green jacket in three years by topping Jordan Spieth and Jonas Blixt by three shots. That figure is down 24% from a 10.2 rating for Adam Scott’s playoff win over Angel Cabrera last year. […]

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Tiger’s absence affects the Ticket Market significantly!

Less than 24 hours after Woods announced he  was skipping the Masters tickets for this year’s tournament are down significantly on the online secondary market. Some prices for one-day badges on dropped 10 percent within the first hour of Tiger’s announcement and overnight were off by nearly 20 percent, and trending further downward. As of […]

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Our firm The Burris Group LLC, founded by veteran sales and marketing executive Bob Burris, is a resource development and sales consulting firm, which specializes in working with businesses, individuals, non profits, professional and amateur sports teams and college and high school athletic programs.

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