ASSOCIATIONS

Non- Dues Revenue – Still the HOT Topic

Does your business operate mainly from dues paid by your membership? Do you sell nominal sponsorships to help cover some of your organizational costs? Would you like to create additional revenue opportunities so you can help your business grow?

If you answered yes to any of the above, then read on to learn how with a few strategic steps, you will strengthen your business, create positive revenue flow and generate non-dues revenue opportunities.

Here’s a startling fact: Associations get just 3 percent of the $18 billion corporate sponsorship market. That’s a lot of money still left on the table. Why is this? One reason may be that Associations focus so much of their attention on annual conferences and membership dues and don’t spend enough time on strategic partnerships and sponsorships. We think a bigger reason is that most associations don’t know how to effectively package and sell sponsorships – and that’s where we can help.

Truly, the landscape has changed for association sponsorships. Marketers have more options for reaching targeted audiences than they did five years, three years, even one year ago and there are higher expectations of what sponsorships can and should deliver. Moreover, sponsors have become smarter and much more targeted and results- driven. Our experience and research shows that too many associations are still pitching signage, logo recognition, and exhibit space along with Gold, Silver and Bronze sponsorship packages and, as a result, are leaving a lot of money on the table!